I know everybody loves Japan content so I thought I’d share a haul of Japan beauty products! If you’re a girlie wanting to bring home some goodies, I thought this list might be helpful if you are looking for some suggestions. We’ve got skincare, makeup, haircare and nail products too. I have both drugstore and high-end products, as well some repeat purchases I’ve tried before (but most are new to me~).

Here are some tips I’ve gathered over the years for shopping beauty products in Japan:

• Ainz & Tulpe is a popular chain fully dedicated to cosmetics. When I first landed in Japan years ago, one of my coworkers took me here when I told her I need to stock up on things for my apartment (like shampoo/conditioner)
• Don Quixote is a megastore that has EVERYTHING, including tons of beauty products. I think it’s especially good to get souvenirs for others.
• Look for the Cosme Award stickers for items rated the top beauty products in Japan. (But truthfully, I don’t trust marketing schemes like this LOL especially in America but maybe it is actually trustworthy in Japan???)
• Some of the products shown are indeed available in America (if not in-store, then at least online), but it is likely cheaper in Japan!
• If you want to get some souvenirs for any men in your life, I think Japan has a much larger proportion of personal care products designed for men compared to the states!
• Take advantage of being a visitor and be sure to get your tax refund if you purchase over 5,500JPY worth of stuff in one transaction!
• If you go the tax-free route, know that you are not allowed to open any of those products until you return to the US! If you want to use an item immediately, please purchase it separately.

For the most part, I think these items below will be fairly decent purchases. Most everything I got was based on research through blogs, reading through reviews, recommendations from friends, or social media “influenced” buys — only a couple were bought on impulse! But also, beauty is just fun so I say go crazy and take this opportunity to indulge!!!

• SK-II Facial Treatment Essence
• Shiseido Eudermine Activating Essence
• Kose Cica Clear Turn Moist Mask
• Aposty Acne Cream
• Hado Labo Gyokujun Premium Hyaluronic Milky Lotion
• Eau Thermale Avene Cleanance Mattifying Emulsion
• White Label Premium Platinum
• Keana Baking Soda Scrub Wash
• Keana Nadeshiko Rice Moisturizing Mask
• Gracy Premium BB Cream
• Saem Cover Perfection Tip Concealer
• Love Liner Pencil (Eevee Limited edition version~~)
• Shiseido Fino Premium Touch Hair Oil
• Shiseido Fino Premium Touch Hair Mask
• Gua Shua
• CANMAKE Marshmallow Finish Powder
• CEZANNE Pearl Glow Highlight
• BIDOL The Eye Palette
• Sofina Primavista Long-Lasting Primer
• rom&nd Mood Pebble Nail Polish
• Scalp D Beaute Pure Free Eyelash Serum
• D-UP Eyelashes Fixer EX
• CANMAKE Quick Lash Curler
• CEZANNE Lasting Lip Color
• Kanebo Suisai Beauty Clear Powder Wash
• FANCL Deep Clear Cleansing Powder
• CoringCo Cotton Candy Makeup Brush Capsule
• Espoir Nowear Glow Lip Balm
• Nivea Japan Moist Pure Color Lip
• Opera Lip Tint Oil
• Shiseido MAQuiallage Dramatic Essence Concealer Stick
• Uzu Mote Mascara Flowfushi
• Chacott Finishing Powder
• Snorlax Headband
• Axolotl Headband

I’d love to know what Japanese beauty products you have tried before that you recommend!!

Thank you for reading,
Em ❤